A focus group is a research technique that brings together a group of people to study their interactions around a certain topic. The groups tend to be small and a moderator usually asks questions to guide the discussion. Focus groups are often used for testing new products, to identify customer needs, to understand brand perceptions, and to evaluate satisfaction from a process or system.
AuthorCafé is a research administration, writing, and collaboration solution that helps institutions efficiently manage their PhD programmes and pre-award grants processes. AuthorCafé also enables the institution to retrieve real-time data on research progress and funding and identify bottlenecks early on for better productivity.